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Marketing : an introduction /

Armstrong, Gary,

Marketing : an introduction / Gary Armstrong, Philip Kotler. - 7th ed. - xxvi, 580, VC31, MP9, MA4, CM7, G9, N23, CR2, I16 pages : colour illustrations ; 28 cm

K

Includes bibliographical references and indexes.

ISBN: 0131424106 RM393.00

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8

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