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Marketing research /

Marketing research / David A. Aaker ... [et al.] - 2nd Pacific Rim ed. - xix, 601 pages : illustrations ; 26 cm

For tertiary students

Includes bibliographical references and index

ISBN: 9780470810705 RM151.22 047081070X

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83

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