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Marketing for hospitality and tourism /

Kotler, Philip,

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - Sixth edition. - xxi, 682 pages : color illustrations ; 29 cm

Includes bibliographical references and index

ISBN: 9780133382129 RM140.00

Subjects--Topical Terms:
Hospitality industry--Marketing
Tourism--Marketing

Dewey Class. No.: 338.4791068

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