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Marketing research : an applied orientation /

Malhotra, Naresh K.,

Marketing research : an applied orientation / Naresh K. Malhotra. - 6th ed. - 929 pages ; 28 cm

Includes index

Bibliography: pages 834-873

ISBN: 9780136094234 RM107.00

Subjects--Topical Terms:
Marketing research
Marketing research--Methodology

Dewey Class. No.: 658.83

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