Event studies : theory, research, and policy for planned events, 3rd edition /

Getz, Donald, 1949-

Event studies : theory, research, and policy for planned events, 3rd edition / Donald Getz and Stephen J. Page. - Third edition. - xvi, 506 pages : color illustrations ; 24 cm. - Events management series . - Events management series. .

Includes index

Bibliography: pages 436-497

9781138899155 (pbk) RM245.19


Special events--Planning
Special events--Research
Special events--Management

394.2