ENTREPRENEURSHIP : IDEAS IN ACTION /

GREENE, CYNTHIA L.,

ENTREPRENEURSHIP : IDEAS IN ACTION / CYNTHIA L. GREENE. - xi, 357 pages : colour illustrations, colour photographs ; 29 cm

Includes index

1. Should You Become an Entrepreneur? 2. What Skills Do Entrepreurs Need? 3. Entrepreneurs in a Market Economy 4. Select a Type of Ownership 5. Develep a Business Plan 6. Identify and Meet a Market Need 7. Finance, Protect, and Insure Your Business 8. Choose Your Location and Set Up for Business 9. Market Your Business 10. Hire and Manage Staff 11. Use Technology 12. Record Keeping and Accounting 13. Financial Mangement 14. Meet Your Legal, Ethical, and Social Requirements 15. Growth in Today's Marketplace

053868268X RM253.06 9780538682688


Entrepreneurship

338.04