MARKETING STRATEGY : A DECISION-FOCUSED APPROACH /
Walker, Orville C.,
MARKETING STRATEGY : A DECISION-FOCUSED APPROACH / Orville C. Walker Jr, Harper W. Boyd Jr, John Mullis, Jean-Claude Larreche. - FOURTH EDITION - xviii, 365 pages : illustrations (some colour) ; 26 cm + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing. . - McGraw-Hill/Irwin series in marketing. .
Rev. ed. of : Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999. Title on CD-ROM : GAMAR 3
Includes bibliographical references and indexes.
Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher.
0072466707 RM331.65 9780072466706 0071151176 (International Edition) 0072466715 (CD-ROM)
Marketing--Management.
HF5415.13 / .W249 2003
658.802
MARKETING STRATEGY : A DECISION-FOCUSED APPROACH / Orville C. Walker Jr, Harper W. Boyd Jr, John Mullis, Jean-Claude Larreche. - FOURTH EDITION - xviii, 365 pages : illustrations (some colour) ; 26 cm + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing. . - McGraw-Hill/Irwin series in marketing. .
Rev. ed. of : Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999. Title on CD-ROM : GAMAR 3
Includes bibliographical references and indexes.
Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher.
0072466707 RM331.65 9780072466706 0071151176 (International Edition) 0072466715 (CD-ROM)
Marketing--Management.
HF5415.13 / .W249 2003
658.802