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Business Marketing Management : A Strategic View Of Industrial and Organizational Markets /

Hutt, Michael D.,

Business Marketing Management : A Strategic View Of Industrial and Organizational Markets / Michael D. Hutt, Thomas W. Speh. - EIGHTH EDITION - xxx, 714 pages : illustrations ; 26 cm

Includes bibliographical references and index.

ISBN: 0324190433 RM538.48 9780324190434

Subjects--Topical Terms:
Industrial marketing--Management--Case studies

Dewey Class. No.: 658.804

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