Market Research in the Internet Age : Leveraging the Internet for Market Measurement and Consumer Insight /

Monster, Robert W.,

Market Research in the Internet Age : Leveraging the Internet for Market Measurement and Consumer Insight / Robert W. Monster, Raymond C. Pettit. - xxi, 306 pages : illustrations ; 24 cm

Includes bibliographical references and index.

0470820640 RM140.50 9780470820643


Telemarketing
Marketing research

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