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Essentials of marketing /

Lamb, Charles W.,

Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - 4th ed. - xxxvi, 572 pages : colour illustrations ; 28 cm

Includes bibliographical references and indexes.

ISBN: 0324282923 (package) 9780324282924 0324282907 (text) 0324282915 (Xtra!) 0534558534 (Infotrac)

Subjects--Topical Terms:
Marketing.
Marketing--Management.

Dewey Class. No.: 658.8

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