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International E-Business Marketing /

Fletcher, Richard, 1940-

International E-Business Marketing / Richard Fletcher, Jim Bell and Rod McNaughton. - xii, 307 pages : illustrations ; 25 cm

Includes bibliographical references and index.

ISBN: 1861529457 RM187.50 9781861529459

Subjects--Topical Terms:
Export marketing
Internet marketing

Dewey Class. No.: 658.84

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