THERE'S NO BUSINESS THAT'S NOT SHOW BUSINESS : MARKETING IN AN EXPERIENCE CULTURE /

Schmitt, Bernd H.,

THERE'S NO BUSINESS THAT'S NOT SHOW BUSINESS : MARKETING IN AN EXPERIENCE CULTURE / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos. - xxxiii, 279 pages : illustrations ; 24 cm

Includes bibliographical references (pages 269-270) and index.

0130471194 : RM100.30 9780130471192


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