Basic marketing research /
Churchill, Gilbert A.,
Basic marketing research / Gilbert A. Churchill, Tom J. Brown. - 5th ed. - xxvii, 738 pages : illustrations ; 29 cm
Includes bibliographical references and index.
0324190972 RM474.16 9780324190977
Marketing research.
658.83
Basic marketing research / Gilbert A. Churchill, Tom J. Brown. - 5th ed. - xxvii, 738 pages : illustrations ; 29 cm
Includes bibliographical references and index.
0324190972 RM474.16 9780324190977
Marketing research.
658.83