THINK LIKE YOUR CUSTOMER : A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy /
Stinnett, Bill,
THINK LIKE YOUR CUSTOMER : A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy / Bill Stinnett. - xxiv, 261 pages : illustrations ; 23 cm
Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process.
0071441883 : RM68.14 9780071441889
Consumer behavior.
Selling.
Customer relations.
Customer loyalty.
658.8342
THINK LIKE YOUR CUSTOMER : A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy / Bill Stinnett. - xxiv, 261 pages : illustrations ; 23 cm
Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process.
0071441883 : RM68.14 9780071441889
Consumer behavior.
Selling.
Customer relations.
Customer loyalty.
658.8342