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Principles of marketing : European Edition /

Kotler, Philip,

Principles of marketing : European Edition / Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He. - Fourth European Edition. - 992 pages ; 23 cm

Includes bibliographical references and index.

ISBN: 0273684566 RM278.00

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.80

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