MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02372cam a22003974i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13846899 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240111152746.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050121s20052005nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415966760 |
| Terms of availability |
RM171.52 |
| Qualifying information |
paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415966764 |
| Terms of availability |
RM171.52 |
| Qualifying information |
paperback |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of effort used to assign subject headings |
20240110124855.0 |
| -- |
28 |
| -- |
MAZITA BINTI RAHMAN |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LOC |
| Transcribing agency |
LOC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1042 |
| Edition number |
23 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
659.1042 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
SOC |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leiss, William., |
| Titles and words associated with a name |
1939 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
SOCIAL COMMUNICATION IN ADVERTISING : |
| Remainder of title |
CONSUMPTION IN THE MEDIATED MARKETPLAC/ |
| Statement of responsibility, etc. |
William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill ; Third Edition revised by Jacqueline Botterill |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third Edition |
| Remainder of edition statement |
revised by Jacqueline Botterill |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, Taylor & Francis Group |
| Date of production, publication, distribution, manufacture, or copyright notice |
2005 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 683 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition entered under William Leiss as author. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (page 637-659) and index. |
| 505 0# - FORMATTED CONTENTS NOTES |
|---|
| Formatted contents note (NR) |
Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leiss, William, |
| Dates associated with a name |
1939- |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Botterill, Jackie. |
| Relator term |
editor. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip056/2005001364.html">http://www.loc.gov/catdir/toc/ecip056/2005001364.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0647/2005001364-d.html">http://www.loc.gov/catdir/enhancements/fy0647/2005001364-d.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Koleksi Pinjaman Terhad (Buku bertanda Merah) |
