MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00908cam a2200277 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240125152808.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231114s2003 my 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9832639336 |
| Terms of availability |
RM35.00 |
| Qualifying information |
paperback |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
20240125150450.0 |
| Level of effort used to assign subject headings |
20240125150450.0 |
| -- |
3 |
| -- |
ptss_admin |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
PNM |
| Language of cataloging |
eng |
| Transcribing agency |
PNM |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.8 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.8 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
GOH |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Goh, Sunny T.H., |
| Relator term |
author. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing *Wise : |
| Remainder of title |
an unconventional approach to strategic marketing for Asia / |
| Statement of responsibility, etc. |
the "wise guys: Sunny T.H. Goh, Khoo Kheng-Hor. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Petaling Jaya : |
| Name of producer, publisher, distributor, manufacturer |
Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 210 pages ; |
| Dimensions |
21 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Khoo, Kheng-Hor, |
| Dates associated with a name |
1956- |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Koleksi Umum (Rak Terbuka) |
