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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublisher: New York : McGraw-Hill/Irwin, 2004Copyright date: ©2004Edition: FOURTH EDITIONDescription: xl, 596 pages : colour illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0072539097
Subject(s): DDC classification:
  • 23 658.8
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Koleksi Pinjaman Terhad (Buku bertanda Merah) Koleksi Pinjaman Terhad (Buku bertanda Merah) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 25 Koleksi Pinjaman Terhad (Buku bertanda Merah) RED 658.8 BEA (Browse shelf(Opens below)) Available 0000000324

Includes bibliographical references and indexes

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