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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublisher: New York : McGraw-Hill/Irwin, 2004Copyright date: ©2004Edition: FOURTH EDITIONDescription: xl, 596 pages : colour illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0072539098
Subject(s): DDC classification:
  • 23 658.8
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Koleksi Umum (Rak Terbuka) Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15 Koleksi Umum (Rak Terbuka) OS 658.8 BEA (Browse shelf(Opens below)) Available 0000000325

Includes bibliographical references and indexes

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