Principles of marketing / Philip Kotler, Gary Armstrong.

By:

Kotler, Philip [author.]

Contributor(s):

Armstrong, Gary, (Gary M.) [author.]

Material type: Article

ArticlePublisher: Upper Saddle River, New Jersey : Prentice Hall, 1999Copyright date: ©1999Edition: Eight editionDescription: 1 v. (various pagings) : colour illustrations ; 29 cm + 1 computer laser optical disc (4 3/4 in.)Content type:

text
Computer program

Media type:

unmediated
Computer

Carrier type:

volume
Computer disc

ISBN:

0139570020

Subject(s):

Marketing

DDC classification:

23 658.8

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Koleksi Umum (Rak Terbuka)	PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15	Koleksi Umum (Rak Terbuka)	OS 658.8 KOT (Browse shelf(Opens below))	Available		0000000938

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Previous	OS 658.8 GOH Simplicity : the secret to effective marketing /	OS 658.8 JAI Marketing Planning & Strategy /	OS 658.8 JON What's in a brand? : building brand equity through advertising /	OS 658.8 KOT Principles of marketing /	OS 658.80 KOT Principles of marketing : European Edition /	OS 658.8 KOT Principles of marketing /	OS 658.8 KOT Marketing management /	Next

Includes bibliographical references and indexes.

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