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Marketing Planning & Strategy / Subhash C. Jain ; Editor : Robert LaManna.

By: Contributor(s): Material type: TextTextPublisher: Mason, Ohio : Thomson, 2004Copyright date: ©2004Edition: seventh editionDescription: xviii, 935 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 075933871X
  • 9780759338715
Other title:
  • Marketing Planning and Strategy
Subject(s): DDC classification:
  • 21 658.8
Online resources:
Contents:
pt. 1. Introduction. 1. Marketing and the Concept of Planning and Strategy. 2. Strategic Marketing pt. 2. Strategic Analysis. 3. Corporate Appraisal. 4. Understanding Competition. 5. Focusing on the Customer. 6. Scanning the Environment pt. 3. Strategic Capabilities and Direction. 7. Measuring Strengths and Weaknesses. 8. Developing Marketing Objectives and Goals pt. 4. Strategy Formulation. 9. Strategy Selection. 10. Portfolio Analysis pt. 5. Strategy Implementation and Control. 11. Organizational Structure. 12. Strategic Tools pt. 6. Marketing Strategies. 13. Market Strategies. 14. Product Strategies. 15. Pricing Strategies. 16. Distribution Strategies. 17. Promotion Strategies. 18. Global Market Strategies.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Koleksi Umum (Rak Terbuka) Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15 Koleksi Umum (Rak Terbuka) OS 658.8 JAI (Browse shelf(Opens below)) Available 0000001232
Koleksi Pinjaman Terhad (Buku bertanda Merah) Koleksi Pinjaman Terhad (Buku bertanda Merah) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 25 Koleksi Pinjaman Terhad (Buku bertanda Merah) RED 658.8 JAI (Browse shelf(Opens below)) Available 0000001251

pt. 1. Introduction. 1. Marketing and the Concept of Planning and Strategy. 2. Strategic Marketing
pt. 2. Strategic Analysis. 3. Corporate Appraisal. 4. Understanding Competition. 5. Focusing on the Customer. 6. Scanning the Environment
pt. 3. Strategic Capabilities and Direction. 7. Measuring Strengths and Weaknesses. 8. Developing Marketing Objectives and Goals
pt. 4. Strategy Formulation. 9. Strategy Selection. 10. Portfolio Analysis
pt. 5. Strategy Implementation and Control. 11. Organizational Structure. 12. Strategic Tools
pt. 6. Marketing Strategies. 13. Market Strategies. 14. Product Strategies. 15. Pricing Strategies. 16. Distribution Strategies. 17. Promotion Strategies. 18. Global Market Strategies.

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