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Entrepreneurial marketing : real stories and survival strategies / Bruce Buskirk, Molly Lavik.

By: Contributor(s): Material type: TextTextPublisher: Mason, Ohio : Thomson, South-Western, 2004Copyright date: ©2004Description: xlii, 245 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0324158637
  • 9780324158632
Subject(s): DDC classification:
  • 658.8 22
Online resources:
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