TY  - BOOK
AU  - Stafford,Marla R.
AU  - Faber,Ronald J.
TI  - Advertising, promotion, and new media
SN  - 0765613158 
U1  - 659.14 23
PY  - 2005///
CY  - Armonk, NY. : 
PB  - M.E. Sharpe
KW  - Internet advertising
KW  - Advertising
KW  - Interactive multimedia
KW  - Interactive marketing
N1  - Includes bibliographical references and index
UR  - https://archive.org/details/advertisingpromo0000unse
ER  -