Ulwick, Anthony W.,   1957- <br/><br/>
What customers want :   using outcome-driven innovation to create breakthrough products and services /  
Anthony Ulwick 
 - xxxv, 202 pages :  illustration ;   24 cm 
<br/><br/>Includes bibliographical references (page 189) and index 
<br/><br/>Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts 
<br/><br/><label>ISBN: </label>0071408673  RM150.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/> New products --Planning<br/>Product management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.575