TY  - BOOK
AU  - Ulwick,Anthony W.
TI  - What customers want : : using outcome-driven innovation to create breakthrough products and services / 
SN  - 0071408673
U1  - 658.575 23
PY  - 2005///
CY  - New York : 
PB  - McGraw-Hill
KW  -  New products
KW  - Planning
KW  - Product management
KW  - Strategic planning
N1  - Includes bibliographical references (page 189) and index; Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts
ER  -