Jones, John Philip, <br/><br/>
What's in a brand? :   building brand equity through advertising / 
John Philip Jones 
 - xv, 335 pages :  illustrations ;  23 cm 
<br/><br/><label>ISBN: </label>0074632019  RM93.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.8