TY  - BOOK
AU  - Kotler,Philip
AU  - Pfoertsch,Waldemar
AU  - Michi,Ines
TI  - B2B brand management
SN  - 9783540253600 
U1  - 658 23
PY  - 2006///
CY  - Germany
PB  - Springer Berlin
KW  - Brand name products
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy0703/2006930595.html
UR  - http://www.loc.gov/catdir/enhancements/fy0824/2006930595-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0824/2006930595-d.html
ER  -