Leiss, William.,  1939 <br/><br/>
SOCIAL COMMUNICATION IN ADVERTISING :  CONSUMPTION IN THE MEDIATED MARKETPLAC/ 
William Leiss, Stephen  Kline, Sut Jhally, Jacqueline Botterill ; Third Edition revised by Jacqueline Botterill 
 - Third Edition  revised by Jacqueline Botterill 
 - x, 683 pages :  illustrations ;  23 cm 
<br/><br/> Previous edition entered under William Leiss as author. 
<br/><br/>Includes bibliographical references (page 637-659) and index. 
<br/><br/>Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy. 
<br/><br/><label>ISBN: </label>0415966760   RM171.52 9780415966764  RM171.52 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Social aspects.
<br/><br/><label>Dewey Class. No.: </label>659.1042