Abu Bakar Abdul Hamid, <br/><br/>
Principles of marketing : a global perspective / 
Abu Bakar Abdul Hamid 
 - vii, 155 pages :   illustrations ;   26 cm 
<br/><br/><label>ISBN: </label>9833850049  RM37.29 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/> Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8