Marketing research / 
David A. Aaker ... [et al.] 
 - 2nd Pacific Rim ed. 
 - xix, 601 pages :  illustrations ;  26 cm 
<br/><br/> For tertiary students 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470810705  RM151.22 047081070X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83