Preston, Chris,  1961- <br/><br/>
Event marketing :  how to successfully promote events, festivals, conventions, and expositions / 
C. A. Preston. 
 - 2nd ed. 
 - xix, 300 pages :  illustrations ;  25 cm. 
 - Wiley event management series .
 - Wiley event management series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470891070   RM223.42 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Marketing
<br/><br/><label>Dewey Class. No.: </label>659