TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 9781292092621
U1  - 658.8 23
PY  - 2016///
CY  - Boston
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Consumer behavior
KW  - Internet marketing
KW  - Market surveys
N1  - Includes bibliographical references and index
ER  -