Kotler, Philip, <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, James C. Makens. 
 - Sixth edition. 
 - xxi, 682 pages :  color illustrations ;  29 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780133382129  RM140.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Tourism--Marketing
<br/><br/><label>Dewey Class. No.: </label>338.4791068