Kotler, Philip, <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - Sixteenth edition    Global edition  
 - 731 pages :  illustrations ;  29 cm 
<br/><br/>Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>9781292092485  RM85.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Marketing  --Management
<br/><br/><label>Dewey Class. No.: </label>658.8