Kerin, Roger A., <br/><br/>
Strategic Marketing Problems :  Cases and Comments / 
Roger A. Kerin, Robert A. Peterson. 
 - THIRTEENTH EDITION 
 - 743 pages :  illustrations, maps ;  28 cm  
<br/><br/> Includes index  
<br/><br/>Includes bibliographical references  
<br/><br/><label>ISBN: </label>9780273768944  RM90.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing  --Management--Case Studie<br/>Marketing--Case Studie--Decision Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.802