TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic Marketing Problems: Cases and Comments 
SN  - 9780273768944
U1  - 658.802  23
PY  - 2013///
CY  - Boston
PB  - Pearson Education Limited
KW  - Marketing
KW  - Management
KW  - Case Studie
KW  - Decision Marketing
N1  - Includes index; Includes bibliographical references
ER  -