Malhotra, Naresh K., <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra. 
 - 6th ed. 
 - 929 pages ;  28 cm 
<br/><br/> Includes index 
<br/><br/>Bibliography: pages 834-873  
<br/><br/><label>ISBN: </label>9780136094234   RM107.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Methodology
<br/><br/><label>Dewey Class. No.: </label>658.83