TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9780136094234 
U1  - 658.83 22
PY  - 2010///
CY  - Upper Saddle River, NJ : 
PB  - Pearson
KW  - Marketing research
KW  - Methodology
N1  - Includes index; Bibliography: pages 834-873
ER  -