Keller, Kevin Lane,  <br/><br/>
Strategic brand management :   building, measuring, and managing brand equity / 
Kevin Lane Keller. 
 - 4th ed., Global ed.  
 - 590 pages :  illustrations,  28 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780273779414  RM88.00 0273779419 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.827