TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications /  
SN  - 9780273753285
U1  - 659.1  23
PY  - 2012///
CY  - Harlow, Essex : 
PB  - Pearson Education, 
KW  - Communication in marketing
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -