Kotler, Philip, <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 10th ed. 
 - xxix, 661 pages :  illustrations ;  29 cm 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780131212763  RM200.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8