TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Product management
T2  - McGraw-Hill/Irwin series in marketing
SN  -  9780071233057
U1  - 658.56 23
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill/Irwin, 
KW  - Product management
N1  - Includes bibliographical references and indexes
ER  -