TY  - BOOK
AU  - McDonnell,Ian
AU  - Moir,Malcolm
TI  - Event sponsorship
SN  - 9780415533881 
U1  - 394.2068 23
PY  - 2014///
CY  - London, New York
PB  - Routledge/Taylor & Francis Group
KW  - Special events
KW  - Management
KW  - Case studies
KW  - Corporate sponsorship
N1  - Includes bibliographical references and index
UR  - https://books.google.com.my/books?id=RkxJAgAAQBAJ&printsec=frontcover&source=gbs_ViewAPI&redir_esc=y#v=onepage&q&f=false
ER  -