TY  - BOOK
AU  - McKnight,Thomas K.
TI  - Will It Fly?: How to Know if Your New Business Idea Has Wings ... Before You Take the Leap 
SN  - 0130462217
U1  - 658.421 23
PY  - 2004///
CY  - London ; , New York
PB  - Financial Times Prentice Hall, 
KW  - New business enterprises
KW  - Evaluation
KW  - Entrepreneurship
N1  - Includes index
UR  - https://books.google.com.my/books?id=1IKPtglyfvQC&printsec=frontcover#v=onepage&q&f=false
ER  -