Perreault, William D., <br/><br/>
Basic marketing :   a global - magerial approach / 
William D. Perreault, E. Jerome McCarthy. 
 - 13th Edition INTERNATIONAL EDITION 
 - xxiv, various pagings :  colour illustrations ;  28 cm 
 - Irwin/McGraw-hill series in marketing .
 - Irwin/McGraw-hill series in marketing .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0071158332  RM84.22 9780071158336 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management
<br/><br/><label>Dewey Class. No.: </label>658.8