TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - LaForge,Raymond W.
TI  - Marketing : : principles & perspectives 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072539098
U1  - 658.8 23
PY  - 2004///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - United State
N1  - Includes bibliographical references and indexes
UR  - https://archive.org/details/marketingprincip0004bear
ER  -