TY  - BOOK
AU  - Bowie,David
AU  - Buttle,Francis
TI  - Hospitality Marketing : 
SN  - 0750652454
U1  - 641.940688 23
PY  - 2004///
CY  - Amsterdam ; Boston
PB  - Elsevier Butterworth-Heinemann
KW  - Hospitality industry
KW  - Marketing
KW  - Hotels
N1  - Includes bibliographical references and index
N2  - "Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages."--BOOK JACKET
UR  - https://archive.org/details/hospitalitymarke0000bowi
ER  -