Jain, Subhash C., <br/><br/>
Marketing planning & strategy :  Cases / 
 Marketing planning and strategy 
Subhash C. Jain ; Editor : Greg Albert. 
 - seventh edition 
 - 374 :  illustrations ;  24 cm 
<br/><br/> Cover title : Casebook marketing: planning & strategy. 
<br/><br/><label>ISBN: </label>0759341893  RM100.30 9780759341890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management --Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8