Hutt, Michael D., Business Marketing Management : A Strategic View Of Industrial and Organizational Markets / Michael D. Hutt, Thomas W. Speh. - EIGHTH EDITION - xxx, 714 pages : illustrations ; 26 cm Includes bibliographical references and index. ISBN: 0324190433 RM538.48 9780324190434 Subjects--Topical Terms: Industrial marketing--Management--Case studies Dewey Class. No.: 658.804