TY  - BOOK
AU  - Hutt,Michael D.
AU  - Speh,Thomas W.
TI  - Business Marketing Management: A Strategic View Of Industrial and Organizational Markets 
SN  - 0324190433 
U1  - 658.804 21
PY  - 2004///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Industrial marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
UR  - https://archive.org/details/businessmarketin0000hutt_a5j8
ER  -